Creative Studio Product Shoot for Pure Colour Contacts

KEY TAKEAWAYS

• We produced short social videos for Pure Colour Contacts entirely in our Brisbane studio.
• Each lens colour got its own environment, built from lighting, styling and movement.
• Shooting in our own studio gave us full control of the look in camera.

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SUMMARY

A LITTLE COLOUR GOES A LONG WAY

Pure Colour Contacts came to us to create a series of short, attention-grabbing product videos showcasing the different colours across their contact lens range.

Produced entirely at our in-house Inverse Studio in Brisbane, the project gave us plenty of room to get creative. We built a series of bold colour environments around the products, using lighting, styling and movement to give each contact lens its own distinct look.

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BUILT TO STOP THE SCROLL

These weren't long-form brand films. They were designed specifically for social media. Short, sharp and visually led.

Each setup put colour at the centre of the creative, allowing the contact lenses to stand out while creating a consistent visual style across the series.

Bringing the entire production into our own studio also gave us complete control over the environment, from lighting and backgrounds through to the final look in-camera.

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THE RESULT

A bright, bold bank of social content that turned a relatively small product into something impossible to miss.

Safe to say, this one brought a bit of colour to the studio...