Studio Product Video for Barkers Rocks’ CloudLite Pro

KEY TAKEAWAYS

• Barkers Rocks shot product video and stills for its CloudLite Pro campaign in a half day in our Brisbane studio.
• The three-walled green screen and green floor let us shoot all the way around the product, and the footage can sit on any background.
• A year later, Barkers Rocks came back for a shoot on a different product.

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SUMMARY

A PRODUCT SHOOT WITH ROOM TO MOVE

Barkers Rocks brought its CloudLite Pro campaign into our Brisbane studio for a half-day shoot, capturing product video and still photography in the same session.

The content had to work right across the campaign and in different formats, so we built that flexibility into the way we shot it.

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WHY SHOOT ON GREEN?

Our three-walled green screen and green floor kept green behind and beneath the CloudLite Pro, whichever angle the camera moved to. That meant we could work all the way around the product instead of shooting it from one safe direction.

It also means the footage isn’t tied to a set. Barkers Rocks can place the product against whatever background suits each part of the campaign.

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VIDEO AND STILLS, ONE SESSION

Moving footage and still images came out of the same half day, giving the team a full suite of product content to use across multiple channels.

Doing both in one session kept the shoot compact and made the time in the studio go a lot further.

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BACK A YEAR LATER

The CloudLite Pro shoot was the start of an ongoing relationship. A year later, Barkers Rocks returned to Inverse for another shoot, this time for a different product, with a team and studio they already knew.

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THE RESULT

A half day in the studio that gave Barkers Rocks product video and stills ready to use across the campaign.

And a client who liked it enough to come back.