Recipe Video Production for Tefal x MYER with Justine Schofield

SUMMARY

SOCIAL CONTENT MADE TO LOOK GOOD ENOUGH TO EAT

We partnered with Tefal Australia and MYER to create a series of social-first recipe videos featuring chef Justine Schofield, putting Tefal’s latest cookware range into action.

With just half a day on location, we captured two complete recipes using a two-camera setup, combining Justine’s presentation with close-up food and product shots that kept the cookware firmly at the heart of the content.

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MADE FOR SOCIAL FROM THE START

The content needed to work across multiple social placements, so we planned for every format during production.

Using custom aspect-ratio guides, each setup was framed to work across both vertical and horizontal edits, giving the team more usable content from a single shoot without awkward crops or compromised compositions.

In post, we condensed each recipe into a faster, social-friendly edit while keeping the important steps, Justine’s fabulous personality and Tefal’s quality products in focus.

Each film was then edited, colour graded, subtitled and delivered in multiple formats within one week.

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THE RESULT?

Two recipes. Half a day. A suite of polished, platform-ready content for Tefal and MYER.

And a very hungry production team by wrap.

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