A series of social media videos featuring two recipes using Tefal Australia new range of pans supported by MYER


Social media videos featuring two recipes using Tefal Australia's new range of pans supported by MYER. Inverse completed a half-day shoot, covering 2 full recipes by Justine Schofield on location. Covered with 2 cameras, grabbing some delicious close-ups and Justine presenting the recipe.

Edits were completed within a week and then each was delivered in a range of aspect ratios with Subtitling for social media.


1. Location Scout and Pre-production

2. location Shoot

3. 2 camera shoot, lighting and audio

4. Editing

5. Colour Grade

6. Subtitling

7. Delivery for social media


‍The key challenge here was cutting down the time of the wonderful recipes by Justine to fit in bit size edit for social media consumption. While highlighting Tefal's products to be the hero of the piece.

We archived the shoot in multiple aspect ratios by shooting with custom guides to make sure we safe in each aspect ratio during production.


Hungry people 🙂 Great looking Tefal Products.

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