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July 5, 2026
Immersive 360° Content for Flight Centre’s World360 Rewards Launch
See how Inverse Imaging transformed a Sydney warehouse for Flight Centre’s World360 Rewards launch with immersive 360° visual content.
SUMMARY
TRANSFORMING A SYDNEY WAREHOUSE INTO A JOURNEY AROUND THE WORLD
For the launch of Flight Centre Travel Group’s World360 Rewards, we helped turn a Sydney warehouse into an immersive journey through destinations around the globe, see FCM's case study here.
Working alongside Norwest Group, who delivered the projection and mapping, us here at Inverse created the visual content that filled the space, transforming the venue throughout the night and bringing the World360 concept to life around the guests.
ONE SPACE. A WORLD OF CONTENT.
The experience travelled through Australia, Japan, Brazil, Italy, India, Canada and Mexico, with each destination given its own visual identity.
Our content was designed specifically for the scale and format of the 360° projection environment, working with the architecture of the venue rather than treating it like a conventional screen.
As the destinations changed, so did the atmosphere, with the visuals working alongside lighting, performers and the wider event production to make each part of the night feel distinct.
DESIGNED FOR THE EXPERIENCE
Creating content for an immersive space meant thinking beyond a standard video frame.
Movement, composition, scale and pacing all needed to work across the projection surfaces while still feeling like one cohesive visual experience from anywhere in the room.
The result was a venue that could transport guests somewhere completely different throughout the night...without them ever leaving Sydney.
THE RESULT?
One warehouse. Seven destinations. An entire world built around the launch of #World360 Rewards.
Not bad for one night in Sydney.
"So grateful for everything you did to bring our ideas to life. It was comforting to know we were in safe hands, you were able to come back to us with videos that were even better than we had envisaged.”
David Twyman , Creative Director, FCM
