Betty’s Burgers Social Content & Brand Activation

SUMMARY

GOOD VIBES, GOOD CONTENT AND A LOT OF BETTY'S BOWLS.

We joined Betty’s Burgers at Westfield Chermside to capture a morning of Pilates, product and plenty of content, creating social-first video and photography around the brand activation. Take a look at how it landed on Betty’s socials.

With Beyond the Bump’s Jayde and Sophie hosting, guests came together for a Pilates session before getting their hands on Betty’s Chicken and Salmon Bowls.

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A BUSY MORNING

There was plenty happening in one morning. Hosts, Pilates, guests, product, reactions, selfies and two Betty’s Bowls that all needed their moment.

Working from a detailed content plan, we moved between the big moments and the smaller ones that made the activation feel alive... from the full Pilates class to guests meeting Jayde and Sophie, catching up with friends and getting their first look at the bowls.

With both the Chicken and Salmon Bowls central to the campaign, we also captured dedicated product coverage alongside the action, giving Betty’s plenty to work with far beyond the event itself.

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MORE THAN A HIGHLIGHT REEL

The final delivery combined a fast-paced vertical reel with a full bank of event photography, giving the Betty’s team different ways to share the activation across their channels.

The reel brought together the energy of the morning in under 30 seconds, while the photography covered everything from candid guest moments and host interactions to clean product shots.

One activation, with plenty of content to keep the story going afterwards.

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THE RESULT

A bright, energetic bank of video and photography that felt like the event itself. Social, fun and unmistakably Betty’s.

Pilates first. Betty’s Bowls afterwards. We can totally get behind that!

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