Cinematic Brand Films for Aura Eve Activewear

SUMMARY

ACTIVEWEAR IN MOTION

We partnered with Aura Eve to produce a series of cinematic brand films showcasing its activewear collection against the unmistakable backdrop of the Gold Coast.

Rather than simply filming the product, the creative was built around movement and good energy, creating three distinct brand vignettes that captured how Aura Eve looks, feels and moves.

Shot on location using Blackmagic cameras and vintage Nikkor prime lenses, we paired natural Gold Coast light with a softer cinematic look that gave the campaign its own visual character.

The final films were delivered in multiple formats for social media and digital campaigns, including 16:9 and vertical versions, giving the brand a flexible library of content designed to work across channels.

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THE APPROACH

One shoot with us = a whole bank of content.

From the outset, we approached the production with the different places the content would live in mind.

Framing, movement and compositions were considered for multiple aspect ratios during production, allowing the hero footage to translate naturally from widescreen brand content into vertical social.

The result was more than three finished videos. Aura Eve walked away with a versatile set of high-quality branded video assets that could be used across its wider digital presence.

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THE RESULT

Content built to move with the brand.

We ended this project with three polished brand films, captured on the Gold Coast and delivered ready for use across web, social and digital marketing.

A consistent visual identity across every format...without the content feeling like an afterthought when adapted for different platforms.

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To this day, it’s still one of our favourite projects, and one of our favourite results.

Don’t just take our word for it. Check it out in the gallery.

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