FCM Immersive World360° Rewards

Summary

For the Sydney launch of  Flight Centre Travel Group's World360° Loyalty Rewards program, Inverse Imaging created the 360° visual content that took guests around the world...without leaving Number 10 in Rushcutters Bay.

The brief was to take guests around the world without leaving the room. Working alongside FCM’s event team, we developed a continuous 360° visual journey designed around the architecture of the converted Sydney warehouse.

With Norwest Group mapping our content across the venue’s brick walls, timber beams and unconventional surfaces, the entire space became part of the experience. Guests travelled from the Australian outback and Sydney Harbour to Japan’s cherry blossoms, Rio, Rome’s Colosseum and the neon colour of Mexico’s Day of the Dead - all in one evening.

For a room filled with some of the travel industry’s biggest partners, the experience needed to make an impact. FCM’s feedback was that the visuals were a huge part of what made the night - and helped the launch feel every bit as ambitious as World360° Rewards itself.